- Alexander Sims - Racing Driver & Sustainability Supporter

Next Race: Battle on the Bricks - Indianapolis

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After suffering caffeine + sugar crashes during a 2016 charity bike ride across South America, Mission’s founder Tom discovered the energising effect of yerba maté.

Inspired by the impact he felt, once back in the UK Tom worked with nutritionists, sport scientists + master blenders to develop a range of all-natural performance drinks. Each recipe was put to the test during a Guinness world record run across Iceland in late 2017 after £100,000 was raised for charity in the process, Mission was born.

“Travelling the world to compete I’ve often struggled with jet lag, finding that high-caffeine products only compound the issue and compromise my preparation for racing.
Mission Tea – in particular the Energise, Perform and Focus blends – gives me better, more consistent energy levels throughout the day and for longer; essential when you need total focus for an endurance event.”

Alexander Sims

“We’re so proud to fuel Alexander with our 100% natural, science-led drinks to keep him performing at a high-level. We are buzzing with this partnership as Alexander’s sustainable values tie into ours. We’re looking forward to working more together and showing people the power of natural, sustainable energy.”

Ellie Bilsland, Associate Marketing & Nutrition Manager

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About Alexander Sims

The 36-year-old Corvette Racing driver has been involved in motorsport since he was 10 years old, initially racing karts before moving on to single seater, GT and Endurance racing and most recently four seasons in the all-electric FIA Formula E World Championship. With wins across the board including Spa 24 hours, Nurburgring 24 hours, Petit Le Mans and the Diriyah E Prix Sims continues to showcase his skill and race raft on the global stage.

Alongside his racing activities, Alexander is a passionate advocate for sustainable technology and electric mobility on the road, having owned and driven EVs since 2012, and aims to incorporate sustainable choices in his daily lifestyle wherever possible.

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