Daytona, FL (January 2026) – In the build-up to the iconic Rolex 24 Hour race at the Daytona International Speedway, Alexander Sims is proud to share the news of his partnership with Price Forbes.
A leading independent specialty insurance broker based in London, Price Forbes join Alexander’s racing journey as they launch their new motorsport insurance offering, designed to support everything that goes into racing – from drivers and cars to the teams and infrastructure behind the scenes.
The 37-year-old British driver returns to the ‘World Centre of Racing’ for the celebrated 24-hour race for the seventh time, having raced to the podium twice with Corvette Racing. In his third season with Pratt Miller Motorsport, and off the back of their championship win at the end of 2025, Alexander and his teammates are targeting the top step.
On his new partnership with Price Forbes, Sims said: “I’m super grateful for the support and services of Price Forbes as I prepare to tackle one of the most challenging and rewarding races in motorsport. Knowing that my insurance needs are covered by good people gives me the peace of mind I need to perform at my best. I hope to get out there and deliver a result with their branding on my helmet!”
The Rolex 24 at Daytona kicks off at 6:40pm UK time on Saturday 24th January. You can watch live on YouTube and via IMSA TV.
To find out more about Price Forbes’ motorsport insurance offering, email motorsport@priceforbes.com.
