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Coral eyewear glasses are not just sustainable, they are planet-positive. Every pair of beautifully designed, handmade frames removes and recycles waste plastic and abandoned fishing nets from the ocean. As the frames are infinitely recyclable, they support the development of the circular economy, essential to meeting global sustainability goals.

Its glasses are designed by experts in London and Edinburgh, and made by a small team of artisans in Lombardy. Coral likes to think it’s fused the best of UK design with top Italian craftsmanship, so you no longer have to choose between style and sustainability.

Named to raise awareness of marine animals facing extinction, the new collection features two green designs that are in fact available in blue, black, red and brown.

“The Coral Eyewear team is incredibly inspiring in its efforts to provide an alternative to virgin plastic frames that are stylish, but most importantly support the circular economy.  I’m always striving to make my home life more sustainable alongside promoting electric mobility through Formula E.

Wearing glasses is relatively new to me, as I’ve only needed them since the age of 28.  But, having competed in glasses for the past four years, I’m looking forward to switching my eyewear over to a Coral Eyewear’s sustainable option.“

Alexander Sims

“We’re so excited to be working with someone who has a proven track-record when it comes to both sustainability and high-performance environments.

With Alexander wearing our glasses and sunglasses, we really believe we can change the way people see the entire eyewear industry.”

George Bailey

Alexander Sims

About Alexander Sims

The 32-year-old Londoner has been involved in Formula E since the series’ inception in 2014, initially testing cars before securing a race seat in Season 5 with BMW i Andretti Motorsport. Highlights in his first season included a pole position and second place finish in New York. Alexander had an impressive start to his second season, taking pole positions for both races of the opening round in Saudi Arabia and taking his maiden win in race two. It also made him the first driver to take three consecutive pole positions in Formula E.

Alexander currently races for Mahindra Racing.

Alongside his Formula E racing activities, Sims is a passionate advocate for sustainability and electric mobility on the road, having owned and driven EVs since 2012 and aims to incorporate sustainable choices into his daily lifestyle.

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