Next Race: IMSA - Roar Before The Rolex 24

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Coral eyewear glasses are not just sustainable, they are planet-positive. Every pair of beautifully designed, handmade frames removes and recycles waste plastic and abandoned fishing nets from the ocean. As the frames are infinitely recyclable, they support the development of the circular economy, essential to meeting global sustainability goals.

Its glasses are designed by experts in London and Edinburgh, and made by a small team of artisans in Lombardy. Coral likes to think it’s fused the best of UK design with top Italian craftsmanship, so you no longer have to choose between style and sustainability.

Named to raise awareness of marine animals facing extinction, the new collection features two green designs that are in fact available in blue, black, red and brown.

“The Coral Eyewear team is incredibly inspiring in its efforts to provide an alternative to virgin plastic frames that are stylish, but most importantly support the circular economy.  I’m always striving to make my home life more sustainable alongside promoting electric mobility through my sporting endeavours.

Wearing glasses is relatively new to me, as I’ve only needed them since the age of 28.  But, having competed in glasses for the past six years, it’s been great to switch my eyewear over to Coral Eyewear’s sustainable options.“

Alexander Sims

“We’re so excited to be working with someone who has a proven track-record when it comes to both sustainability and high-performance environments.

With Alexander wearing our glasses and sunglasses, we really believe we can change the way people see the entire eyewear industry.”

George Bailey

Spacesuit-Media-Lou-Johnson-315094

About Alexander Sims

The 34-year-old Cadillac Racing driver has been involved in motorsport since he was 10 years old, initially racing karts before moving on to single seater, GT and Endurance racing and most recently four seasons in the all-electric FIA Formula E World Championship. With wins across the board including Spa 24 hours, Nurburgring 24 hours, Petit Le Mans and the Diriyah E Prix Sims continues to showcase his skill and race raft on the global stage.

Alongside his racing activities, Alexander is a passionate advocate for sustainable technology and electric mobility on the road, having owned and driven EVs since 2012, and aims to incorporate sustainable choices in his daily lifestyle wherever possible.

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