Next Race: 24h Nürburgring, Germany


11 Mar 2021

Sustainable Sims sunglasses, courtesy of Coral

I’ve teamed up with Coral Eyewear, a fully-sustainable and circular eyewear brand, to design a limited-edition pair of sunglasses that are made from repurposed plastic and are infinitely recyclable.

The ‘Alexander Sims’ sunglasses have bold black frames in Coral’s best-selling Albacore style and feature distinctive polarised red lens, which go very nicely with my Mahindra Racing kit this season.

While it all feels a bit strange, as I’ve never had my name on a product before, it’s with a very good cause in mind. Coral’s super-lightweight, planet-positive glasses are created from the brand’s signature material, ECONYL. ECONYL is an innovative way of recycling harmful plastic waste in our oceans and fabric scraps in landfill. Almost 600,000 tonnes of fishing nets are abandoned in oceans every year, which take up to 600 years to break down and cause immeasurable harm to animals during that time.

Importantly, once the waste is repurposed into glasses, the frames are infinitely recyclable, so they won’t be contributing to landfill when you want to switch up your look.

I’m pleased to offer 20% off for fans wishing to purchase a pair. Follow the link and use the order code Alexander20:

Each pair comes with a signature Coral Eyewear case inside a limited-edition tube, along with a cleaning cloth and autograph card.

As well as my personal involvement, Mahindra Racing is also partnering with Coral Eyewear, and the entire team is now kitted out with Coral sunglasses. To celebrate the partnership they are running a competition for a lucky entrant to win two VIP tickets to a Mahindra Racing experience, including a hotel stay for the weekend, two pairs of sustainable eyewear, and a meet-and-greet with both myself and TV personality Jake Humphrey, who is also a brand ambassador.

For a chance to win, entrants are asked to make a sustainable pledge for 2021. For more information and to enter visit:

I hope you like the sunglasses as much as I do. If everyone makes lots of small sustainable choices in their lives, then together they amount to making a huge difference, so do consider making the switch to sustainable and circular products.

About Alexander Sims

The 34-year-old Londoner has been involved in Formula E since the series’ inception in 2014, initially testing cars before securing a race seat in Season 5 with BMW i Andretti Motorsport. Highlights in his first season included a pole position and second place finish in New York. Alexander had an impressive start to his second season, taking pole positions for both races of the opening round in Saudi Arabia and taking his maiden win in race two. It also made him the first driver to take three consecutive pole positions in Formula E.

Alexander currently races for Mahindra Racing.

Alongside his Formula E racing activities, Sims is a passionate advocate for sustainability and electric mobility on the road, having owned and driven EVs since 2012 and aims to incorporate sustainable choices into his daily lifestyle.

|Driver: Alexander Sims|Team: Mahindra Racing|Number: 29|Car: Mahindra M7Electro|Car: Spark SRT05e|
|Photographer: Lou Johnson|Event: Preseason Testing|Circuit: Circuit Ricardo Tormo|Location: Valencia|Series: FIA Formula E|Season: 2021-2022|Country: Spain|Keyword: season 8|Keyword: season eight|Keyword: S8|Keyword: motorsport|Keyword: electric racing|Keyword: single seater|Keyword: open wheel|Keyword: 2021|