I’ve teamed up with Coral Eyewear, a fully-sustainable and circular eyewear brand, to design a limited-edition pair of sunglasses that are made from repurposed plastic and are infinitely recyclable.
The ‘Alexander Sims’ sunglasses have bold black frames in Coral’s best-selling Albacore style and feature distinctive polarised red lens, which go very nicely with my Mahindra Racing kit this season.
While it all feels a bit strange, as I’ve never had my name on a product before, it’s with a very good cause in mind. Coral’s super-lightweight, planet-positive glasses are created from the brand’s signature material, ECONYL. ECONYL is an innovative way of recycling harmful plastic waste in our oceans and fabric scraps in landfill. Almost 600,000 tonnes of fishing nets are abandoned in oceans every year, which take up to 600 years to break down and cause immeasurable harm to animals during that time.
Importantly, once the waste is repurposed into glasses, the frames are infinitely recyclable, so they won’t be contributing to landfill when you want to switch up your look.
I’m pleased to offer 20% off for fans wishing to purchase a pair. Follow the link and use the order code Alexander20: https://www.coraleyewear.com/products/coral-eyewear-x-alexander-sims-limited-edition
Each pair comes with a signature Coral Eyewear case inside a limited-edition tube, along with a cleaning cloth and autograph card.
As well as my personal involvement, Mahindra Racing is also partnering with Coral Eyewear, and the entire team is now kitted out with Coral sunglasses. To celebrate the partnership they are running a competition for a lucky entrant to win two VIP tickets to a Mahindra Racing experience, including a hotel stay for the weekend, two pairs of sustainable eyewear, and a meet-and-greet with both myself and TV personality Jake Humphrey, who is also a brand ambassador.
For a chance to win, entrants are asked to make a sustainable pledge for 2021. For more information and to enter visit: https://mypledge.coraleyewear.com/
I hope you like the sunglasses as much as I do. If everyone makes lots of small sustainable choices in their lives, then together they amount to making a huge difference, so do consider making the switch to sustainable and circular products.
