Next Race: Detroit Grand Prix


Sustainable Sims sunglasses, courtesy of Coral

I teamed up with Coral Eyewear, a fully-sustainable and circular eyewear brand, to design a limited-edition pair of sunglasses that are made from repurposed plastic and are infinitely recyclable.

The ‘Alexander Sims’ sunglasses have bold black frames in Coral’s best-selling Albacore style and feature distinctive polarised red lens, which went very nicely with my Mahindra Racing kit.

While it all feels a bit strange, as I’ve never had my name on a product before, it’s with a very good cause in mind. Coral’s super-lightweight, planet-positive glasses are created from the brand’s signature material, ECONYL. ECONYL is an innovative way of recycling harmful plastic waste in our oceans and fabric scraps in landfill. Almost 600,000 tonnes of fishing nets are abandoned in oceans every year, which take up to 600 years to break down and cause immeasurable harm to animals during that time.

Importantly, once the waste is repurposed into glasses, the frames are infinitely recyclable, so they won’t be contributing to landfill when you want to switch up your look.

Each pair comes with a signature Coral Eyewear case inside a limited-edition tube, along with a cleaning cloth and autograph card.

As well as my personal involvement, Mahindra Racing also now partner with Coral Eyewear, and the entire team is now kitted out with Coral sunglasses.

I hope you like the sunglasses as much as I do. If everyone makes lots of small sustainable choices in their lives, then together they amount to making a huge difference, so do consider making the switch to sustainable and circular products.

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About Alexander Sims

The 36-year-old Corvette Racing driver has been involved in motorsport since he was 10 years old, initially racing karts before moving on to single seater, GT and Endurance racing and most recently four seasons in the all-electric FIA Formula E World Championship. With wins across the board including Spa 24 hours, Nurburgring 24 hours, Petit Le Mans and the Diriyah E Prix Sims continues to showcase his skill and race raft on the global stage.

Alongside his racing activities, Alexander is a passionate advocate for sustainable technology and electric mobility on the road, having owned and driven EVs since 2012, and aims to incorporate sustainable choices in his daily lifestyle wherever possible.