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Sustainable Sims sunglasses, courtesy of Coral

I teamed up with Coral Eyewear, a fully-sustainable and circular eyewear brand, to design a limited-edition pair of sunglasses that are made from repurposed plastic and are infinitely recyclable. The ‘Alexander Sims’ sunglasses have bold black frames in Coral’s best-selling Albacore style and feature distinctive polarised red lens, which went very nicely with my Mahindra … Read more

Give the gift of sustainability this Christmas

There are lots of little changes that we can make in our everyday lives that have a big difference in the long run. One of these is reducing our consumption of single-use plastic. So, this Christmas, instead of giving gifts that will eventually end up in landfill, how about gifting your family and friends some … Read more

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About Alexander Sims

The 36-year-old Corvette Racing driver has been involved in motorsport since he was 10 years old, initially racing karts before moving on to single seater, GT and Endurance racing and most recently four seasons in the all-electric FIA Formula E World Championship. With wins across the board including Spa 24 hours, Nurburgring 24 hours, Petit Le Mans and the Diriyah E Prix Sims continues to showcase his skill and race raft on the global stage.

Alongside his racing activities, Alexander is a passionate advocate for sustainable technology and electric mobility on the road, having owned and driven EVs since 2012, and aims to incorporate sustainable choices in his daily lifestyle wherever possible.

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