Next Race: IMSA - Roar Before The Rolex 24

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Tis the season…fast approaching

Motorsport seasons seem to be continuous these days but having recently switched from Formula E back to IMSA I’ve been hugely grateful to be able to spend an extended period of quality time at home with my family.  The FE season finished mid August and aside from a very enjoyable double race cameo in British GT, I’ve been properly … Read more

Turning Right to go Left!

Thanks to the generosity of Mahindra Racing by way of a leaving gift, I’ve recently been lucky enough to experience a a few laps in an RX2E. It was my first time racing a car with a handbrake, experiencing surface changes and jumps, and I had an absolute hoot! I really enjoyed getting up to … Read more

My move to IMSA

Ahead of my move back to IMSA with Cadillac, I sat down with John Hindhaugh for Midweek Motorsport and Radio Show Limited to discuss how the move came about, what makes IMSA so special for me and what to expect from the coming season. https://alexandersims.com/wp-content/uploads/2022/09/Alexander-on-his-move-to-IMSA.mp3 www.radio-show.co.uk www.radiolemans.co/author/midweek-motorsport/ Midweek Motorsport Since 2005 Midweek Motorsport has been the … Read more

A Farewell To Formula E

As most of you will no doubt have seen or heard, the curtain came down on my Formula E career in Seoul at the end of what was my fourth season in the series.  You can read about my reasons for moving on in an article written by Sam Smith for We Are The Race, … Read more

Kia e-Niro 4+: First impressions

This year we’ve welcomed a Kia e-Niro* to the Sims family fleet, and so far I’ve been pretty impressed. I’ve been driving an EV as my daily run-around since 2012 and have tested a fair few models in that time. Having thoroughly researched the market I’ve opted for the Kia e-Niro 4+, which has a … Read more

Sustainable Sims sunglasses, courtesy of Coral

I teamed up with Coral Eyewear, a fully-sustainable and circular eyewear brand, to design a limited-edition pair of sunglasses that are made from repurposed plastic and are infinitely recyclable. The ‘Alexander Sims’ sunglasses have bold black frames in Coral’s best-selling Albacore style and feature distinctive polarised red lens, which went very nicely with my Mahindra … Read more

Give the gift of sustainability this Christmas

There are lots of little changes that we can make in our everyday lives that have a big difference in the long run. One of these is reducing our consumption of single-use plastic. So, this Christmas, instead of giving gifts that will eventually end up in landfill, how about gifting your family and friends some … Read more

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About Alexander Sims

The 34-year-old Cadillac Racing driver has been involved in motorsport since he was 10 years old, initially racing karts before moving on to single seater, GT and Endurance racing and most recently four seasons in the all-electric FIA Formula E World Championship. With wins across the board including Spa 24 hours, Nurburgring 24 hours, Petit Le Mans and the Diriyah E Prix Sims continues to showcase his skill and race raft on the global stage.

Alongside his racing activities, Alexander is a passionate advocate for sustainable technology and electric mobility on the road, having owned and driven EVs since 2012, and aims to incorporate sustainable choices in his daily lifestyle wherever possible.

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